CeraVe Launch
For CeraVe’s launch at Cincotta Discount Chemist, I focused on seamlessly introducing the brand while preserving its iconic dermatological identity. With CeraVe’s clean, science-backed aesthetic central to its credibility, I ensured the campaign maintained brand integrity while optimising in-store engagement for a discount pharmacy setting. I designed eye-catching digital + POS materials—including social collateral, floor decals, posters, and display cubes—keeping CeraVe’s signature blue and white palette intact. Clear, educational messaging reinforced its dermatologist-developed formulations and hydrating ceramide technology, ensuring a cohesive and impactful launch.